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Caroline Sabourin is an accomplished Freelance Commercial Director and Motor Sport Event Consultant with over 20 years of experience, specializing in Sponsorship, Marketing & Event Organisation.
A note from Caroline :
'I have been fortunate enough to turn my childhood background of Motorsports and cars into a passion-fueled career that spans every discipline in the Motorsport and Automotive industry, working with some of the world’s most revered brands, high profile events and industry personalities.
I have developed an extremely rare and valuable skill set, bringing mainstream lifestyle consumer knowledge to the highly specialized world of Motorsport and Automotive – with results I am very proud of.'
Working as Head Of Commercial for The Silverstone Classic, Caroline has signed and activated numerous high profile multi-year agreements over a seven year period for key brands at this, the world's biggest classic racing and rock festival.
The Silverstone Classic in numbers:
- 100,000 attendees
- Over 1,000 race entries (cars worth in excess of £350 million)
- 10,000 privately-owned cars on display (representing over 100 car clubs)
- 1,200 hospitality guests
- Over 300 accredited media
- Over 150 exhibitors
- £5m of auction sales
- 2.3m page impressions on the event website
Caroline is the proud Founder & CEO of the new and high profile 'Sisterhood Of Speed' which is scheduled to launch imminently.
Her childhood was spent in Formula One alongside the Tyrrell Team during the Six Wheeler era, and she has gone on to build a very successful career in this male-dominated and highly competitive arena.
Dubbed by others as ‘Mrs Motorsport’, Caroline made her name as the Series Co-Ordinator of the Can-Am International Supersports Cup Series organising eight Global Championship Races per year, including two support races for the Australian & Canadian Formula One Grand Prix.
She is also a passionate Motorcyclist who enjoys Shooting, Sailing and Skiing.
Not content with just organizing Motorsport, Caroline is also pretty handy behind the wheel, primarily campaigning a Porsche 550 Spyder.
- 2016|17 Vice Chair to The Doghouse WMRAC | The Worlds Longest Standing Motor Racing Club For Ladies
- A member of the BWRDC | The British Women's Racing Drivers Club.
- MSA Competition Licence Holder
Ready to find out more?
Got a question? Just send a message… Caroline would love to hear from you!