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Caroline Sabourin is an accomplished Freelance Commercial Director and Motor Sport Event Consultant with over 20 years of experience, specializing in Sponsorship, Marketing & Event Organisation.

A note from Caroline :

'I have been fortunate enough to turn my childhood background of Motorsports and cars into a passion-fueled career that spans every discipline in the Motorsport and Automotive industry, working with some of the world’s most revered brands, high profile events and industry personalities.

I have developed an extremely rare and valuable skill set, bringing mainstream lifestyle consumer knowledge to the highly specialized world of Motorsport and Automotive – with results I am very proud of.'

Working as Head Of Commercial for The Silverstone Classic, Caroline has signed and activated numerous high profile multi-year agreements over a seven year period for key brands at this, the world's biggest classic racing and rock festival.

The Silverstone Classic in numbers:

  • 100,000 attendees
  • Over 1,000 race entries (cars worth in excess of £350 million)
  • 10,000 privately-owned cars on display (representing over 100 car clubs)
  • 1,200 hospitality guests
  • Over 300 accredited media
  • Over 150 exhibitors
  • £5m of auction sales
  • 2.3m page impressions on the event website

Caroline is the proud Founder & CEO of the new and high profile 'Sisterhood Of Speed' which is scheduled to launch imminently.

Her childhood was spent in Formula One alongside the Tyrrell Team during the Six Wheeler era, and she has gone on to build a very successful career in this male-dominated and highly competitive arena.

Dubbed by others as ‘Mrs Motorsport’, Caroline made her name as the Series Co-Ordinator of the Can-Am International Supersports Cup Series organising eight Global Championship Races per year, including two support races for the Australian & Canadian Formula One Grand Prix.

She is also a passionate Motorcyclist who enjoys Shooting, Sailing and Skiing.

Not content with just organizing Motorsport, Caroline is also pretty handy behind the wheel, primarily campaigning a Porsche 550 Spyder.

  • 2016|17 Vice Chair to The Doghouse WMRAC | The Worlds Longest Standing Motor Racing Club For Ladies
  • A member of the BWRDC | The British Women's Racing Drivers Club.
  • MSA Competition Licence Holder


  • Motor Sport
  • VIP Hospitality
  • Global Campaign Managment
  • Commercial Development
  • Team Clothing & Merchandise
  • Image Consultation
  • Conferencing
  • Sailing
  • Road Shows
  • Branding
  • Lifestyle
  • Sponsorship
  • Talent Outreach, Training & Management
  • Event Pitches
  • PR & Marketing
  • Award Ceremonies
  • Cinema Events
  • Dinner & Dances
  • Live Events
  • Skiing

Adrian Flux | Silverstone Classic Official Insurance Partnership Announced!

The organisers of the Silverstone Classic are delighted to announce a significant new three-year partnership with Adrian Flux Insurance, the UK’s largest specialist motor insurance broker. Adrian Flux Insurance has been appointed as the Official Vehicle Insurance Partner to the world’s biggest classic motor racing festival for 2018, 2019 and ...
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AMT | 2017 Silverstone Classic | Official VIP Vehicle Partner

AMT Vehicle Rental did a spectacular job in becoming the Official VIP Courtesy Car Partner to the 2017 Silverstone Classic. They deployed 30 luxury vehicles and drivers throughout the three days of the event, and transported over 1500 Hospitality Guests, 1000 Competitors and 400 Media. Displaying their stunning Super Cars which ...
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Jaguar Land Rover | Official Partner | Silverstone Classic | 2017

JLR featured across the 2017 Silverstone Classic with a diverse and exciting range of activities. Returning once again with the stunning 'Art Of Performance', tires were smoking from sunrise to sunset with passengers enjoying the ride of their lives, captured on video to take away with them for posterity. The ...
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JET | Official Fuel Partner | Silverstone Classic | 2017

Once again, JET | Phillips 66 embraced all angles of the Silverstone Classic in 2017... the entire business unites from across the UK to deliver a fantastic customer experience on and off track.  Their presence at the event is championed by Team Mascot 'Philup' who ensures his presence is felt throughout the ...
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Ready to find out more?

Got a question? Just send a message… Caroline would love to hear from you!

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